VT1300 - Communication Design

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How to be remarkable (and know the rules)

January 23rd, 2007 by testMonkey

Here’s a great read that can/should have bearing on your careers as designers. Seth Godin discusses how to be remarkable. Some items of note:

  • Remarkable doesn’t mean remarkable to you. It means remarkable to me.
  • Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, but not useful.
  • Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge, more that you’re at (or beyond) the edge.

This class is about learning the rules of design and living in them. The time to break the rules comes only after you fully understand them and understand why you need to break them. That said, I don’t believe these two concepts (living within the confines of the rules and being remarkable) are mutually exclusive. You can do both.

So do it.

Read all ten items on Seth’s list here.

Posted in general design, life |

One Response

  1. Jeff O. Says:

    I really liked Seth’s thoughts on being a good designer. I will probably look back on this periodically to keep me remarkable, if I ever achieve that point.

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