Back story. Results. Use wisely. (via)

To further your journey into the wonderful world of creating identities, I present to you Brand New, a blog that in its own words discusses “opinions, and focusing solely, on corporate and brand identity work.” Groovy. I can’t say I always agree with their breakdown, but they almost always have good background information on the process and reasonings behind the (re)designs. You should by now be able to read their opinions but form your own opinion of the work.

On a related note, I’d also like you to add LogoPond to your design quiver. Basically a design gallery for logos, the site also offers up resources for you to check out. So check it out.

This is old, but worth looking at and evaluating. Back in the summer of ‘05 a call went out to the design community for logo design submissions for Simplified Standards. Sixty-four (ish) entries were submitted and voted on by the community. Some are great. Some are not so great (see #53 and #58).

And can you specifically tell me what’s wrong with number 41?

Simplified Standards logo submissions

As promised, here are the links to the discussions that erupted late last year about Adobe’s plans for their new icons and branding campaign surrounding the Spring ‘07 release of Creative Suite 3. Be sure to read both sides.

The Icons
Adobe (sort of) on the new icons (pro)
Dave Shea’s take (con)
Veerle’s take (pro)
Jason Santa Maria’s take (con)

What’s your take?