Monkey business
September 18th, 2008
In 2001, Ben Chestnut, co-founder of the e-mail marketing service MailChimp, designed their application’s logo in a bit of a rush… and in Macromedia Fireworks. The result is actually quite commendable for having been done in a web image-editing application, but unless this was a weird version of design Fear Factor I would never ever venture to design a logo in Fireworks — as Ben explains in this really great brandtrospecive (branding + introspective), his file was anything but expandable, nor fit to print.
Anyone want to take a guess as to what kind of program Fireworks is? Raster? Vector?
September 22nd, 2008 at 5:46 pm
Fireworks must be raster-based, like Photoshop. Raster graphics are great for web graphics, but they suck for printing (unless your DPI’s are astronomically high), and they are impossible to scale UP. It never fails when you design in raster graphics that you will eventually have to scale up for print. Then — sucks to be you. Been there, done that.
September 25th, 2008 at 3:22 pm
I’d say it’s raster based as well. The monkey shows character and everything like the gecko from the Geico commercials. I see the monkey more for branding and commercial use rather than it being a mail logo. However for a mail client service I think it will do just fine.