VT1300-50: Communication Design

the (un)official site to help you survive your first design course. really.

The new Photoshop

September 20th, 2007 by J

We’ll talk more about umbrella branding later, but for now I’d like you to take a few minutes and look over the reactions for Photoshop’s new logo:

What are your thoughts? Does it work? Is it needed?

Posted in branding, general design, identity |

3 Responses

  1. Amber Bowler Says:

    Wow, this new design sure hit a lot of bad nerves. When I saw it, I really didn’t understand what it had to do with Adobe (the message behind it). Also, I agree that I would expect something more creative from such a creative product. A distinguished logo/slogan is a great idea; I just don’t think this is the best they could have made.

  2. Randy Says:

    there where a lot of negative comments!! so I won’t add to them with one of my own…though that doesn’t mean I like it either… do you think its supposed to look like a thumbs down? (oops, I guess that just slipped out…)
    I guess you cant be a huge success and NOT have a logo though right?

  3. Lora Bringhurst Says:

    That is just plain ugly. Gross. Not sophisticated or nice at all.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.