new LPGA
Brand New has a writeup on the redesign of the LPGA logo. The part that was most interesting, however, deals with logo reproduction:
Speaking of reproduction issues, one of the goals of the new brand, according to Bill Susetka, the LPGA’s chief marketing officer, was to create “a logo that we could easily reproduce on merchandise, billboards and signage” — and judging from the amount of stuff in the newly minted LPGA Pro Shop (do note the These Girls Rock badge there) — then I think they picked a very difficult one (anyone who has ever sent a multicolor job like this to an embroiderer can tell you that this is no picnic to stitch onto hats, polos, etc. and if anyone is into hats, polos, etc. it’s golfers).
Give the post a read for Brand New’s insights into the new mark.
You may find Brand New an interesting source as you delve into your own logo designs. You may even want to add them to your feed reader. However, a word of caution: I don’t want you reading them word for word as gospel. Sometimes I agree with their breakdown. Sometimes I don’t. Take a look at the work and form your own opinions.
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