Whilst surfing the ol’ interwebs today, I ran across an interesting article that tackles the topic of dealing with client concerns. A snippet from their conclusion:

Start meetings with a review of the problems you’ve solved and the steps you went through to do so. This sets the stage for you to unveil the work and orients the clients in your process.

As you read through the article, note how many times they point back to the origins of the project. In other words, notice how they call on the client needs and initial project specifications identified early on in the creative process to justify and explain the “whys.”

How to disarm 10 difficult client observations/requests (via)