Gruber, say it proud: Stupidest Thing I’ve Heard Today

So, some clarification on what and when you’ll be presenting to the class is below. Aren’t I nice?

Be prepared to efficiently address the following during your presentation:

• background on your company
• your logo and how it serves your needs/solves your problems
• your business package
• your marketing materials (two ads)
• you multi-page document

You will have about 5 minutes to present and then a few minutes to address questions as they arise. We will be doing this in class on Thursday (11/29/07) and Tuesday (12/4/07). It would behoove you not skip either class (in a failed attempt to put off presenting, perhaps?).

OK, so I relent. Here’s your one opportunity for some extra credit. For next Tuesday, December 4, 2007, I will grant you 50 extra credit points if you do the following: take the items you wrote about for assignment 3 and reevaluate them, again in written form. This time, evaluate them using all the topics and skills you’ve acquired this semester. Specifically, discuss the type choices and combinations, proximity, alignment, repetition, contrast, creative process, etc. Turn these into me in hard copy with your original assignment 3.

Interesting insights about what one should look for in a logo designer. Or, inversely, some things that you, as a logo designer, may want to keep in mind.

How To Choose A Logo Designer

Killing Off Five Design Myths

Of course, because you are awesome students, you already know this: both Cameron and Veerle have recently posted write-up’s about work of theirs that didn’t make the final cut. It is interesting reading.

But you already knew that.

Some good point counterpoint between Jason Fried of 37 Signals and Andy Budd of clear:left. Jason argues that creating personas for development of products or concepts is bad. Andy has other opinions.

In case you’re wondering, this has root back in what we did for assignment 2. And, I might add, direct relationship to the creative process.

So give both sides a read. What think ye?

The fine gents over at Go Media has posted some great advice about looking for a design job. I must say I agree with them 100% on things to do and not do.’

And check out that header image, eh?!

Job Application Advice

Nichelle Narcisi’s discusses her final entry during a competition held at AIGA’s Next Conference.

The last of the three challenges was the most serious: propose a strategy to raise the turnout of voters between 18 and 24. With less than 24 hours to work, each of the finalists came up with a provocative response. But it was Nichelle Narcisi’s all-text solution that caught the enthusiasm of the visually-biased 2000-plus audience, gaining her the only standing ovation of the entire three-day conference.

Have a read here.